The best marketing practices for each method Content marketing and native advertising: what do they consist of? As we have already mentioned, both are strategies that seek to reach the user through content that is not overtly promotional and that is conveniently inserted into their browsing experience; In other words, it's adblock-proof advertising Telephone number list. But what are the differences between the two? To quickly clarify the concepts, I like to say that native advertising is like a date, while content marketing is more like dating. With native advertising, we seek to integrate a piece of content within a medium that aligns with the tone and goals of our brand Telephone number list. The content will be perceived as "one more article" (or video, or infographic...) within the editorial line Telephone number list. Therefore, just like on a date, native advertising is our chance to impress. We choose the right restaurant, a good wine, candlelight, and put on our best clothes Telephone number list. The goal, of course, is to seduce the consumer... but the first date is just the beginning. Instead, content marketing covers a much broader spectrum.
It is not a single technique or a special occasion,Telephone number list but a series of resources with which we are building a long-term relationship with consumers. For example, your content marketing strategy for the coming year may include publishing guest articles on other blogs, video interviews with relevant personalities in your sector, infographics, case studies... The objective is to gain the trust of the user and establish yourself as a reliable source of information about your sector. The best marketing practices in native advertising and content marketing Label your content well. You will not only make life easier for users and search engines, but also for yourself when it comes to content curation. Create content that integrates into the lives of users. The objective is that they can share it with their contacts as part of their day-to-day, at work,
Telephone number list at home... Do not abuse sensational headlines. Let's face it, we're all bored with "You'll never guess what happened next" clickbait. Instead, look for headlines that are attention-grabbing, yet original Telephone number list.
And do not forget that the headline is a promise that the article will have to fulfill later, do not disappoint! Align content with your business goals. For your content strategy to be successful, you must be very clear about how you are going to measure the results: what do you want users to do after reading you (or watching your video)? Once you know what your goal is, you can design the content to subtly guide the user towards the goal. Publish content that is practical and that adds value to the user. The best contents are those that lead the user to act immediately, without having to spend too much effort or money to see results. Don't just create articles based on duplicate or affiliate content.
